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Alimentation Couche-Tard’s $1.6-billion deal to buy 279 Esso gas stations is heavy on the Timbits

Tim Hortons' Timbits doughnuts. Of the 279 Esso gas stations Couche-Tard bought, 229 in Ontario also include a Tim Hortons outlet - something fewer than 20 of Couche-Tard's locations across the country have now.

TORONTO – Alimentation Couche-Tard Inc. waited in excess of 3 years to acquire the Ontario and Quebec retail assets of Calgary-based gas and oil company Imperial Oil Ltd.

Couche-Tard leader Brian Hannasch known as the purchase of 279 Esso brand gasoline stations for $1.6-billion a “transformative” deal with an attractive link-up to the Tim Hortons brand, one that provides a sizable boost to the company’s leading position in Canadian convenience store retail.

Imperial Oil to market remaining 497 Esso stations to five fuel distributors for $2.8B

Darren Brown/Postmedia News

The buyers include Alimentation Couche-Tard, 7-Eleven Canada, Harnois Groupe petrolier, Parkland Fuel, and Wilson Fuel Co.

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“We believe it is a very unique mixture of iconic brands in Canada,” Hannasch said on a media business call Wednesday.

The Laval, Que. company was certainly one of five players named Tuesday as acquirers of the 497 Esso sites for $2.8-billion, and Couche-Tard scooped in the highest number – 229 in Ontario and 50 in Quebec; followed by rival 7-Eleven, which acquired 148 sites: 74 in Alberta and 74 in Bc.

Jean Bernier, Couche-Tard’s group president of worldwide fuels and northeast operations, said the offer “adds not only to our convenience store business but significantly contributes to our fuel business, particularly in Ontario, where i was quite a small player.”

The Laval, Que.-based retailer has about 500 locations in Ontario, but handful of them sell fuel. The new sites will be very complementary to Couche-Tard’s existing network, he said, with hardly any overlap between locations.

“We are actually getting a great presence in the (gta). It’s a great market, one of the biggest metropolitan markets in The united states,” with a high annual fuel amount of 8.5-million litres.

Most of the Ontario locations also have a full Tim Hortons outlet – something fewer than 20 of Couche-Tard’s locations across the nation have now – with convenience store sales averaging $1-million per site.

“That is gloomier than our average for all of us, and we think there is a great chance of us to continue to grow that provide,” Bernier added.

The deal brings the size of Couche-Tard’s Canadian network to 2,100 stores, while 7-Eleven will have about 650 following the deals close later this season. Officials with 7-Eleven had no further comment Wednesday.

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