LAVAL, Que. – Alimentation Couche-Tard Inc. says its Circle K brand come in place at countless additional U.S. stores by this spring as the Quebec-based company moves to consider a global identity because of its supermarkets and gas stations.
Couche-Tard says it’s on track to put the new image on more than 400 stores within the southeastern United States after its financial year, which concludes in April.
In total, it expects to rebrand a lot more than 1,000 stores in the area because it integrates the Pantry chain into its network of stores and filling stations.
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It also offers two Circle K pilot stores in Norway, where Couche-Tard took its begin in Europe when purchasing Statoil Retail.
The company said in September that it will keep its Couche-Tard banner in Quebec but adopt the Circle K banner for its Mac’s stores elsewhere in Canada as well as throughout its retail network far away where it operates.
The update on Couche-Tard’s brand strategy was included with the company’s third-quarter financial report issued Tuesday.
For the 13 weeks ended Jan. 31, Couche-Tard had US$274 million of net gain, up 10.4 percent from US$248.1 million a year earlier. Earnings per share rose to 48 cents from 44 cents. Revenue grew 2.5 percent to US$9.33 billion from US$9.11 billion last year.
