Whole Foods Market Inc.’s digital push appears to be reducing.
The retailer of organic and natural foods and merchandise launched its first digital couponing program on January 28 with version 7.0 of the online app, and thus far, the numbers look excellent.
Since the company’s formal announcement recently 10, daily downloads surged from approximately 1,000 to five,000 on Apple’s iOS, based on RBC Capital Markets.
“While digital coupling is only one initiative to recover comparable sales growth, we’re encouraged by consumers’ engagement when using the new program,” analyst William Kirk told clients.
Not only is Whole Foods’ new app being downloaded more, but clients are creating higher scores.
Based on a five-star rating scale, the standard version 7.0 score is four, and two-thirds of users give a five. That comparison to any or all previous versions in the app, that have received a typical rating of three stars, according to nearly 17,000 total reviews.
While increased investing in programs similar to this will diminish Whole Foods’ earnings, Kirk believes it is the the easy way combat competitive headwinds inside the grocery space.
