TOKYO – Is this the answer to McDonald’s problems in Japan? The “McFry Potato Chocolate Sauce”?
Yes, that is correct. Fried potatoes engrossed in not one but two kinds of chocolate sauce. It’s the short food chain’s latest effort to show around its business in Japan following a slew of not so good news which range from a tooth found in the food to a lack of fries that resulted in rationing.
It was definitely a fantastic combination!
This week McDonald’s launched the “Makku Choco Poteto,” comprising a box of fries along with a warm pouch of milk and chocolate sauce to squeeze them over. Because everybody knows that there’s nothing worse than soggy chocolate fries. It’s served with a fork along with a medium serving costs US$2.80.
McDonald’s Japan is busily promoting its latest innovation, offering coupons to Twitter followers. “Did you try it yet,” the company asks.
So far, the comments are pretty good. The intrepid folks at Rocket News 24 gave the sweet-and-salty taste sensation a thumbs-up.
“Without a doubt, the sauce was the prominent flavour, however with the savoury note, it didn’t taste just like a dessert,” a reporter at the website wrote. “Whatever the case, we couldn’t stop putting fistfuls into our mouths, so it was definitely a winning combination!”
The “McFry Potato Chocolate Sauce” is McDonald’s latest make an effort to revive its flagging fortunes in Japan.
McDonald’s Japan, that is half-owned through the American parent company, in November reported a net lack of US$252 million for the first nine months of last year, its worst result since the company listed in Japan in 2001, Jiji Press reported.
The losses were partly the result of a number of food safety issues that have made customers wary.
In 2014, the burger chain admitted it had been selling expired chicken from China and began obtaining the meat from a supplier in Thailand. Then pieces of plastic were found in Chicken McNuggets that originated from Thailand.
Around the same time frame, a customer found a tooth within their french fries. Separately, McDonalds needed to limit customers to one small packet of fries each as labor disputes at U.S. West Coast ports interfered with shipments. Is the chocolate fries revive McDonald’s fortunes here? Well some customers sure are happy. On Twitter, @ Ikuchy852 declared them “delicious.”
But McDonald’s isn’t betting everything around the chocolate fries. It’s also running a competition, offering a US$11,850 cash prize towards the person who pops up with the best reputation for its new burger, the Asahi Shimbun reports.
The tentative name in Japanese translates roughly to “Juicy beef hamburger with hot and soft potatoes from Hokkaido, cheddar cheese and burned soy sauce-flavored special onion sauce.” Shouldn’t be way too hard to generate something catchier.
Washington Post
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