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Retail sales bounce back in January, but experts don’t expect the good times to last

Spending was up in eight of Canada's 10 provinces, including Ontario and Quebec.

OTTAWA – By almost equal measure, Canada’s retail sector continues to be both good and not-so-good in recent months. Now, it seems shoppers have returned in a good mood.

But for how long?

Consumers rebooted their spending at the start of 2016, creating for that 2.1-per-cent loss in retail purchases in December with a matching increase in buying during January – an optimistic sign that shoppers are assisting to get the financial state on the right track for what might be healthy first-quarter growth.

In fact, the two.1-per-cent overall rebound in January retail sales marked the single-strongest growth pace since March 2010, if this reached 2.6 percent – surprising considering that most economists had forecast a gain of just 0.6 per cent for the month.

The biggest retail gains in January came in the car sector, where vehicle and parts dealers saw a 4.8-per-cent jump in sales – a turnaround from a 3.1-per-cent decline in December, but still managing increases in three of history 4 months, according to a Statistics Canada report released Friday.

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“Traditionally, the winter months are challenging months which to base predictions for the whole year,” said Michael Hatch, chief economist at the Canadian Automobile Dealers Association.

“They are generally months where sales are not so great, just because people tend to wait out until the spring to make their purchase decisions. However with that said, we’re very encouraged by the results we saw in January and February,” Hatch added.

“They indicate a number of fundamentals that have been driving sales for several years. Chief included in this is record strong affordability -the average price that people are paying for new vehicles vis–vis their average income (which) is better than it’s been in a generation.”

Other sectors also seem to be benefiting from early indications of improving economic growth this year, along with the willingness of Canadians to invest more.

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