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Credit unions beginning to embrace fintech: ‘The way Canadians use financial services is rapidly changing’

Like Canada’s big banks, credit unions are beginning to embrace ‘fintech’ – financial technology – to protect key consumer and lending businesses from upstart online challengers which use a mix of data and technology to entice customers.

British Columbia’s First West Credit Union and Vancouver-based Grow announced Wednesday they’ve formed a partnership targeting B.C. residents. On Tuesday, Northern Credit Union, located in Sault Ste. Marie, Ont.,  unveiled intends to build its very own fintech lending business with an account opening tool which will provide Ontario-based smaller businesses accounts with unsecured credit lines up to $250,000.

Whether they’re buying or building the capability, the financial services firms appear to agree the interest in the kind of innovations offered by fintech firms is here to remain.

“The way Canadians access and use financial services is rapidly changing,” says Launi Skinner, First West Credit Union’s chief executive who served previous stints in senior executive positions at Starbucks and 1-800-Got-Junk.

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