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Hudson’s Bay Co reveals solid sales bump as online sales surge 23%

Sales through HBC's online and digital channels were up 22.8 per cent on a constant currency basis in the three months ended Jan. 31, which includes the important holiday shopping season.

TORONTO – Inside a possible bid to quell investor concern with the outcome of the unusually warm winter on apparel retailers, Hudson’s Bay Co. revealed partial fourth-quarter and full-year sales results Tuesday that showed a solid improvement, if you strip out the results of currency.

The Toronto-based operator of Hudson’s Bay, Lord & Taylor and Saks Fifth Avenue reported sales at stores open for more than a year, a key retail metric referred to as same-store sales, rose 11 percent within the three-month period ended Jan. 31. On a constant currency basis, same-store sales for that important holiday quarter rose 1.8 percent. HBC reports its results in Canadian dollars and generates most its sales externally of the United States.

The Saks Fifth Avenue luxury banner, which marked its Canadian debut in Toronto last week, was the only real laggard, showing a same-store sales decline of 1 per cent in constant currency.

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