I pulled into the filling station somewhat reluctantly. It was packed with a parade of cars, SUVs and pickup trucks, each jockeying for their use nourish their internal combustion engines having a tank of gasoline. I do not like waiting. However i did, and after the ordeal I went into the station to buy a cup of coffee.
“What’s happening available,” I asked the teller, “what’s with the cars?”
“Don’t know sir,” said the teller, prompting me for my debit card. “Lots of individuals; I suppose they like to drive.”
Good vague answer, I figured. Must be an economist. I thanked him and turned my mind to how much the price of gasoline has fallen in United states markets. In certain American states the price per gallon dipped momentarily within dollar, the very first time since 1999.
Sitting back in my car I checked out my large coffee. On a volume basis, the java cost three-to-four-times around the items that arrives from the pumps. But that is OK, I thought, merging back to the highway C at least I get good mental mileage out of coffee.
But here’s the one thing: My gas station visit validated things i already was sensing. Back in the office I confirmed what was happening with charts and stats (see Figure 1). Collectively, we are all driving more in North America; specially in the showcase U.S. market.
The total amount of driving is measured by a stat called “vehicle miles travelled” or VMT. Take all the vehicles in the U.S. and add up the collective distance they drive in a year and you get VMT. In 2007 it hit an incomprehensible 3.04 trillion miles. That’s like going back and forth to rescue Matt Damon from Mars over 6,000 times.
Annual VMT began stalling around 2006, understandably coinciding with a steady doubling of gas prices. Then in ’09, the economic crisis place a crimp on all wallets; further encouraging car-pooling, commuting less or staying home altogether for being out of work.
Consumers place the brakes on driving and even highway vacations became “staycations.” The very first time because the oil price shocks of the 1970s, consumers’ behaviour toward driving changed.